People often ask whether it is worth paying more for a bottle of wine, and of course the answer is entirely up to you. The most expensive bottle ever sold was a 1945 Domaine de la Romanee-Conti which, in 2018 was sold for $558,000 – not even a case, that was for a single bottle!
That is incomprehensibly expensive, but UK government tax and duties means if you only pay £5 a bottle, the amount of actual wine you are buying is somewhere around 30p. Escalate your buying to £10 a bottle, and you’re buying roughly £2.70 worth of wine.
Pay twice as much for the bottle and get 9x as much wine – “You do the math” as they say across the pond!
PS: Had a great Barolo from Lidl last week – Will Lyons in the Sunday Times is always recommending wines from Aldi and Lidl in his weekly columns. This Barolo was £12 though, perhaps further illustrating my point above – even from budget supermarkets, it’s worth paying a little more.